Business Agility & Innovation Leader Workshop

For Companies that need to change and innovate faster

Jurgen Appelo

Feb 28th – Mar 1st 2019, 09:00am-05:00pm
Vienna, Austria

English Language

Fleming’s Hotel Wien-Westbahnhof
Neubaugürtel 26-28
1070 Vienna, Austria
Based on the new book Startup, Scaleup, Screwup
(to be published in April 2019).
Workshop participants are entitled to a free copy of the book (after publication). At the workshop receive a signed, exclusive bookplate.

Starting new teams and scaling up innovation is more critical than ever. The key to success is applying different practices in different stages of the innovation lifecycle.

What works for a new business does not work for a mature one, and vice versa.

In this workshop, you will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up).

Everything depends on the lifecycle stage of the product or service.


The workshop draws from a diverse variety of participants such as Coaches, Consultants, Team managers, Business leaders, Product designers, Product developers, Product managers, Project managers, Human resource managers.

This is a foundational workshop, not an expert-level course, meaning that no knowledge or certificates in lean, business agility or innovation are required. However we recommend some familiarity or experience with new product development and business management (in any role). It will make attendance easier and more fruitful right from the start.

Workshop Agenda

The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants).

Instead, the goal is to take a higher perspective and achieve a foundational understanding of how all these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles.

It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.

Agenda Day 1

The Business Lifecycle

Change, Agility, Innovation, Value & Complexity, The 10 Business Lifecycle stages, Problem/ Solution Fit, Product/ Market Fit, Business/ Market Fit

The Business Quilt

The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot, Patch & Persevere

The Innovation Vortex

The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Design Sprints, Lean Personas, Jobs To Be Done, Journey Maps.

Agenda Day 2

Lean-Agile Principles

Agile Manifesto, Lean Thinking

Purpose & Objectives

Product Vision, Hoshin Kanri, North Star Metrics, Objectives & Key Results

Performance & Metrics

Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Pirate Metrics

The Innovation Funnel

Innovation Board, Continuous Funding, Pitch Decks, Improvement Backlogs, Growth Mindsets, Mental Models, Continuous Reinvention

Lean-Agile Mindset

Growth Mindset, Mental Models

The workshop makes use of digital materials offered through an app on smartphones and tablets (Android only, for now). Attendees are suggested to bring their own, but some extra devices will be available for shared usage. Additionally, the instructor will bring some physical, printed materials to support the discussions, games, and exercises.


There is no test, exam or formal certification for this workshop! After attending, participants may qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF >).

More importantly, they will be offered a path toward becoming a Certified Business Agility & Innovation Leader by starting and completing a journey to apply what they’ve learned in their organizations.

This will be a certificate based on actual work experience, not workshop attendance! Participants will earn that certificate when their journey is completed (with a time limit of one year after the workshop).

Your Workshop Facilitator

Jurgen Appelo is the Founder/CEO of startup Agility Scales, the author of Management 3.0 and Managing for Happiness, and quite familiar with all the latest trends.

He was once Entrepreneur of the Year in The Netherlands. He completed over EUR 1M of investments for his new company, and he is the founder of two other businesses, both of which are profitable.

Jurgen was named Europe’s Nr 1 Leadership Author (see ranking on

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